Maybelline, a pioneer in it's field is still number 1 today.
AND WITH MAYBELLINE, ALL WOMEN CAN HAVE BEAUTIFUL EYES."
Tom Lyle Williams, my great uncle, propounded this universally appealing theme in mass media: movie magazines, radio, and even the comics section of newspapers during the 1920's, 30's, and 40's. But it wasn't until the advent of television in the 50's that the single most important selling tool was perfected. Through Television, Tom Lyle wasable to show, as well as tell and sell, exactly what the customers could do.
The consumer could now observe the fine performance of Maybelline eye beauty aids and learn just how easy it was to apply them through the technology of special effects. With this new medium, Maybelline was the first cosmetic company to offer real application and demonstration scenes through the magic of instant beauty transformation magnificently communicated through “before and after" sequences."